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Nurturing hidden talent
In most companies and most teams there are inevitably people from a range of backgrounds, possessing a range of skills, attributes and experiences. Often it can be the noisest, most confident or senior...
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Is the role of sales and marketing director dead?
Is it a sign of the times, and the broad acceptance of marketing as a standalone discipline, that the role of the sales and marketing director is becoming less common? Can you really focus effectively...
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Taking the reins off your star performers
There is tendency for recruiters to bring new talent into a business but then attempt to restrict that talent rather than embrace what was attractive about it in the first place. It sounds ridiculous,...
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Making a dent
Why are we here? How can we add value? How can we make a difference? How can we inspire and be inspiring? How can we leave a legacy? And who are the people to drive us to achieve? This will help. I...
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Elevator pitches and the point of your marketing
There is a lot of talk about elevator pitches in marketing. But the rules have changed. On one hand everyone is talking and nobody is listening. Everyone is hustling. Everyone is taking but not giving....
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Do you always get out what you put in?
Is the reward always worth the effort? There is a saying in business (and in life) that you get out what you put in. But is this really true? As the economy lurches from recession to depression and...
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Riot brands: The dangers of chasing the lifetime customer
Brand reputation has never been more firmly in the spotlight thanks to the recent riots that took place across England. A systematic breakdown in law and order for just a few days ensured that many of...
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Problem solving vs. market creation
Interesting and very readable slide set looking at how some of the biggest companies, trailblazing brands and cutting edge products and services didn’t actually set out to solve an existing problem....
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How to ensure more productive meetings in 2012
Lots of companies and marketing and sales teams are busy pulling together their master plans for the coming year. Often this means lots of onsite and offsite meetings. Meetings get a bad rap in...
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Ten Linkedin business marketing mistakes to avoid
Many millions of people using Linkedin are missing out on the fantastic brand building opportunities new Linkedin presents. I say new because after several years of under-investment, Linkedin has gone...
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